The Marketing Department of the Royal Spanish Golf Federation aims to promote, increase the visibility and growth of golf in Spain, strengthening the RFEG's relationship with members, clubs, regional federations, sponsors and other stakeholders in the sector.
Our work encompasses the development of recruitment and retention campaigns, the activation of federation programs, the management of digital projects, the coordination of actions with sponsors and the implementation of initiatives aimed at bringing golf closer to new audiences, improving the experience of the federation member and contributing to the institutional positioning of the RFEG.
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10/09/2026
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16/09/2025
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Director
Javier Guibelalde Folch
Assistant
Álvaro de la Cierva
Design, coordinate and execute campaigns for the promotion, recruitment and retention of registered players.
Promote federative programs aimed at the growth of golf, in collaboration with regional federations, clubs and other agents in the sector.
Manage marketing actions linked to initiatives such as Route 365, 5th Category, Rural Fields, Golf in Schools, Friends Cup, Just Swing and other promotional projects.
Coordinate the relationship with sponsors and collaborators of the RFEG, supporting the activation of agreements, the generation of value and the monitoring of results.
Participate in the development and improvement of the Federation's digital assets, including websites, microsites, user platforms, databases, and member relations tools.
Prepare reports, summaries, results analyses and improvement proposals related to marketing, sponsorship, acquisition and customer loyalty actions.
To contact our department, please send a message to this email address: marketing@rfegolf.es
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