The agreement established between IFEMA and MADRID GOLF, the main organizing entity for trade shows in this industry, has made it possible to join forces and combine assets to develop UNIGOLF, the Golf Fair, whose objective is to become the benchmark event and meeting point for the sector in Spain.
This new IFEMA project will hold its first edition from April 20 to 22, 2017 at Feria de Madrid, one of the most modern, functional and technologically best equipped exhibition centers in Europe.
With UNIGOLF, the golf sector has a new platform that will bring together all its interests; a unique space where professionals and amateurs will have access to all the latest products and innovations on the market. To facilitate access for a wider range of enthusiasts, the Golf Fair will offer free admission to all members of the golf federation.
The event, organized by IFEMA and promoted by Madrid Golf, SL with the support of the Royal Spanish Golf Federation and the Madrid Golf Federation, represents a major trade fair offering for Spain, aimed at both professionals and the general public. The first day, Thursday, April 20th, will be dedicated to industry professionals, while Friday and Saturday, April 21st and 22nd, will be open to the general public. Visitors will have the opportunity to explore a comprehensive overview of the sector, encompassing everything from golf equipment and accessories; clothing and fashion; golf destinations and courses; health and wellness; to service companies related to the sport; new technologies applied to golf; golf course construction and maintenance; schools, federations, and official bodies, among others.
A trade fair model that will combine the exhibition area with an engaging program of technical sessions and panel discussions, as well as a wide range of activities, demonstrations, trials, and competitions for all ages and audiences, will transform UNIGOLF into an active, participatory, and dynamic event encompassing all aspects of golf. UNIGOLF will also feature an area dedicated to promoting destinations and opportunities in Spain, further solidifying the country's position as the world's second-largest golf tourism destination.
IFEMA is partnering with Madrid Golf SL, the leading organizer of golf shows, whose more than ten years of experience guarantee the professionalism, appeal, and quality demanded by both professionals and enthusiasts. UNIGOLF joins IFEMA's official calendar, and its extensive experience in trade fair management, with over 80 events annually, and its ability to attract 2.7 million visitors, will be a significant asset for this event.
Spain, a world golf power
Spain ranks second in the world for golf tourism, surpassed only by the United States. Each year, Spain welcomes 1,000,000 foreign tourists whose primary reason for visiting is golf. This tourism activity generates an annual revenue of approximately €400 million. Golf tourists typically stay in four- and five-star hotels for a week and spend an average of €171.40 per day, which is 74.81% more than the average tourist.
Currently, Spain has five players ranked in the top 50 of the 2016 European Tour-Race to Dubai: Rafa Cabrera-Bello, Sergio García, Alejandro Cañizares, Jorge Campillo, and Nacho Elvira. On the women's side, Spain also boasts prominent players such as Carlota Ciganda, a two-time LPGA winner and member of the European Solheim Cup team, along with Azahara Muñoz and Beatriz Recari. Furthermore, Spain is second in Europe, behind only the United Kingdom, in the number of European Tour victories since its inception in 1972 (174), and second in the number of Grand Slam victories (7).
SOURCE: IFEMA / MadridGolf
