. The Blanca Foundation, recipient of a solidarity check for its actions aimed at helping athletes during their high-performance sporting stage and, equally important, after it ends

The Communication and Companies Cup, a series of events promoted by the RFEG with the aim of spreading the values of golf, has kicked off the 2024 season by highlighting the work carried out by the Blanca Foundation, focused on helping athletes during their high-performance stage and, equally important, after it ends.

The event was opened by Jaime Salaverri, Vice President of the RFEG and President of the Professional Committee of this federative body, who recalled that “in the past events have been carried out related to Golf is Health, sustainability, Women Golfers' Day, support for the candidacies of major competitions such as the Ryder or the Solheim, actions to publicize golf among groups from motor, entertainment, environmentalists, etc.”.

“On this occasion,” continued Jaime Salaverri, “the recognition is for the work of a Foundation that raises awareness of a social and sporting problem that must be addressed,” just before presenting a check to Lola Fernández-Ochoa, President of the Blanca Foundation, who thanked “all the people and institutions that have supported our Foundation’s work from the beginning. We want to highlight the mental health issues that arise in today’s society, which elite athletes are not immune to. It is truly moving to hear from those who come to us and their testimonials of gratitude when they feel their problem has been resolved.”.

The event also featured Javier Urra, renowned psychologist and the first Children's Ombudsman in Spain – who warned of the enormous problem facing the country, which ranks first in the world in the consumption of medication to treat mental health issues –; Óscar del Río, psychologist for the RFEG (Royal Spanish Golf Federation) – who emphasized prioritizing people over results as the solution in the world of golf –; Constantino Mediavilla, President of the APEI Press Association and Chronicler of the City of Madrid; Toñín Llorente, former basketball player…

All those present highlighted the usual willingness of the sport of golf to offer its support to organizations that focus their activity on helping others, demonstrating a sensitivity that in previous years focused on the Food Bank, on those affected by the eruption of the La Palma volcano or on the work carried out day by day by the Red Cross.

Women in Golf Day, inclusivity, sustainability, the 9-hole Spanish Cup…

As in previous editions, the Communication and Business Cup promoted by the RFEG will focus its activities on disseminating the values of golf, this time through specific events that will highlight the inclusivity of this sport; the importance of women in golf as a whole; digitalization and sustainability as a firm environmental commitment of Spanish golf; the importance of avoiding slow play…

All these initiatives also take place under the umbrella of a common motto – Golf is Health, Golf is Environment, Golf is Solidarity – with the complementary objective of promoting golf as a family activity, enhancing Pitch & Putt as a good way to get started in this sport, as well as highlighting golf destinations both on courses near the coast and inland courses, in more challenging locations, which rarely receive relevant championships that help to promote golf in their areas of influence.

The promotion of the so-called 9-hole Spanish Cup, as a satellite activity, is also part of the actions promoted by the Communication and Companies Cup, a novel game modality that affects the playing handicap, designed especially for golfers who do not have enough time to play a full course and attend, at the same time, to family commitments.

The XVI Communication and Business Cup is promoted by the Royal Spanish Golf Federation and has the collaboration of the Association of Journalists and Reporters of Press, Radio, Television and Internet (APEI).

Its development is made possible thanks to the support of the RFEG's main sponsors: Allianz, Aon, Iberdrola, Volvo, Mahou – Solán de Cabras, Tag Heuer, BCD Sports, Loterías y Apuestas del Estado and Kyocera.

A number of other companies also support the celebration of this Communication and Business Cup 2024: Coca Cola, Golf Candeleda, Madridiario, Elperiodigolf, Gaceta del Motor, Basic Golf, Castellana Golf, Habla and Aceites Oleomile.

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