. Study conducted by the Valencian Tourism Agency through the Tourism Observatory, which publishes a series of studies on tourism products of interest to the Valencian Community. Prepared by the author using various statistical sources.

Sports, nautical, golf and active tourism products are part of the Valencian Community's tourism destination model and their development is included in the Valencian Community's Global Strategic Tourism Plan 2010-2020 with the following objectives:

Sports: Consolidation of sporting events, training stays and promotion of participatory sports tourism at the amateur level.

Nautical: Revitalization and structuring through micro-segmented strategies for nautical tourism modalities.

Golf: Product structuring and marketing.

Active: Improve national and international positioning.

Turespaña's 2013 Marketing Plan focuses on developing sports tourism through the "Enjoy" pillar, which includes nautical activities, golf, water sports, active tourism, and winter sports. Turespaña uses sports as a tool to promote the Spain brand in emerging markets where it has less visibility.

Golf Tourism in the Valencian Community

In 2013, the Valencian Community was the fourth Spanish autonomous community with the largest supply of golf courses, sharing the position with Madrid, and behind Andalusia, Catalonia and Castile and León.

The Valencian Community has 34 golf courses. Alicante is the province with the largest concentration (21 courses), Valencia has 10, and Castellón has 3.

In terms of size, most courses are 18 holes (19 courses). The Valencian Community also has six 9-hole courses, two 27-hole courses, and one 36-hole course.

It also has 4 Pitch & Putt courses, a rustic course and a Par 3 course.

Six golf destinations can be distinguished in the Valencian Community, corresponding to municipalities that include in their surroundings a sufficient supply of golf facilities, quality accommodation and good accessibility: Torrevieja, Alicante, Benidorm, Dénia, Valencia and San Jorge.

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