. A set of actions aimed at disseminating and promoting the values of golf

. Promoting golf as a healthy activity and a tourist attraction, developing young talent and women's golf, and protecting the environment are the hallmarks of the tenth edition of the Communication and Business Cup.

The presentation of the Juan Carlos Arteche Memorial, which took place with great success at the Wanda Metropolitano stadium, marked the starting point of the X Communication and Companies Cup, a series of events promoting the values of golf, promoted by the Royal Spanish Golf Federation in collaboration with the Autonomous Federations and the Association of Journalists and Reporters of press, radio, television and Internet (APEI).

The dissemination of golf in all social, economic, political and sporting spheres, as well as in sectors where it is necessary to implement a greater knowledge of the benefits of this sport, were part of the central theme of the speeches made during the presentation by Gonzaga Escauriaza, president of the RFEG.

“Communicating the values of golf is one of our goals, values that perfectly align with those of Juan Carlos Arteche, a symbol within Spanish football and sport in general,” said Gonzaga Escauriaza before recalling that golf is good for health, generates many jobs, contributes more than 2 billion euros to Spanish society as a whole, can be played for very reasonable prices, involves negligible water consumption – more than 701% is recycled water that is paid for – and is environmentally positive.

The Communication and Business Cup, now in its tenth edition, will focus its objectives in 2018, among other things, on promoting golf as a healthy and sustainable activity, supporting golf as a family activity, promoting Pitch & Putt as a good way to introduce people to the sport, and highlighting everything related to women's golf and the environment, as well as promoting golf destinations both on courses near the coast and inland courses, in more challenging locations, which rarely host important championships that help to promote golf in their areas of influence.

The promotion of the so-called 9-hole Spanish Cup, as a satellite activity, is also part of the actions promoted by the Communication and Companies Cup, a novel game modality that affects the playing handicap, designed especially for golfers who do not have enough time to play a full course and attend, at the same time, to family commitments, offering the possibility of choosing the start time and game modality, individual or in pairs, which suggests an important future for it.

The celebration of International Women Golfers' Day; the aforementioned Juan Carlos Arteche Memorial as a meeting point with all sports; a themed event to unite golf and the automotive sector, the Media Cup and the APEI National Assembly are part of the events that will take place throughout 2018.

All these actions will take place under the umbrella of a common motto, Golf is Health, within the framework of a series of actions that have the complementary objective of attracting the interest of companies and media to the golf environment.

The X Communication and Business Cup is promoted by the Royal Spanish Golf Federation and the Autonomous Federations and has the collaboration of the Association of Journalists and Reporters of Press, Radio, Television and Internet (APEI), Hyundai, Polo Swing, Reale Seguros, LaLiga4Sports, Castellana Golf, Coca-Cola, Cafés Luthier, Bodegas Habla, Poleomile, Srixon, among others.