The Ladies European Tour has just announced that PING Europe will be the official uniform supplier for the European Solheim Cup team in the 2021 edition at the Inverness Club in Toledo (Ohio) and in the 2023 edition at Finca Cortesín (Costa del Sol, Spain).
The European team, which will try to defend the coveted trophy it spectacularly won in Gleneagles in 2019, will wear PING for the first time in Solheim Cup history this year.
PING maintains a historical relationship with this biennial competition and played a fundamental role in its creation and launch in 1990, as the tournament was named after Karsten and Louise Solheim, founders of PING.
As one of three global partners, PING's decision to support the European team underscores the brand's commitment to fostering and developing women's golf. This significant support is also reflected in the PING Junior Solheim Cup, established in 2002 and a springboard for some of the world's best players. In 2015, PING became the official apparel supplier for the European team in this competition.
Catriona Matthew, captain of the European team in 2019 and again in the upcoming 2021 edition, maintains a close relationship with PING and collaborated on the design of the exclusive apparel the team will wear during the tournament. Her inspiration came from Ohio's native flowers and recognizable European icons, all with a modern twist. A unique color palette has also been created for the event, incorporating seasonal hues alongside the European team's traditional colors (blue, white, and gold). This color scheme is associated with the final day's singles matches, and Catriona wanted to retain it.
“I’ve been playing PING clubs for five years and I’ll be wearing their clothing for the first time this season, so when it came to looking for uniforms for the team, I couldn’t think of a better brand to help us with our image and make us feel great while performing at our best,” Catriona Matthew said following the announcement.
“PING is a fundamental pillar for women’s golf and the Solheim Cup, and I have thoroughly enjoyed collaborating with them on the new designs.” Lisa Lovatt, Managing Director of PING Europe, shared her perspective on the partnership. “We are delighted to join forces with Team Europe as their official kit supplier. This partnership is a perfect example of our unwavering commitment to women’s golf.”.
“Style and technology go hand in hand in PING clothing, designed and developed with the aim of helping golfers improve both their game and their appearance, offering comfort and protection all year round.”.
“We can’t wait to see the European team don this year’s designs and wish them the best of luck in their defense of a title they won in such a thrilling fashion at Gleneagles in 2019.”.
Alexandra Armas, CEO of the LET, also commented on the matter. “We are delighted that PING is reinforcing its much-loved and long-standing support for women’s golf by joining forces with Team Europe as the official kit supplier for the 2021 and 2023 Solheim Cups.”.
“Team uniforms are an aspect of the competition that always generates a lot of excitement, a fun and symbolic element that fans can share with their idols. In defending the title, it is crucial to have a uniform that allows the team's players to perform at their best while feeling comfortable.”.
The 2023 Solheim Cup, an event of exceptional public interest whose official venue is Finca Cortesín, is sponsored by PING, Costa del Sol, and Rolex as global partners; and by Andalucía, Acosol, the Marbella City Council, and the Benahavís City Council as official partners. Solán de Cabras, Eversheds Sutherland, and the Casares City Council are official suppliers. Marca and Radio Marca are official media outlets. The LET, LPGA, RFEG, CSD, RFGA, and Deporte and Business are collaborating in its organization.
SOURCE: Ladies European Tour